Which of the following is one rule of copywriting to follow?


a. Write to the individual
b. The style of copy is more important than the content
c. Always follow every rule of English composition
d. Impress the reader with your product knowledge


a. Write to the individual

Communication & Mass Media

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A speaker should support each main point with the most important and relevant facts and

statistics available. Indicate whether the statement is true or false

Communication & Mass Media

__________ theory assumes that group leadership can be learned and that whatever the group needs at a given time can be provided by one of the members

Fill in the blanks with correct word

Communication & Mass Media

Jonathan is from England and Tyler is from the U.S. Since both of them can understand English, communication between them are more effective than that between people who do not share the language

Indicate whether the statement is true or false.

Communication & Mass Media

The normal curve is:

A. characterized by very few very high or very few very low scores. B. asymmetrical. C. a theoretical distribution of scores. D. the distribution of participants' scores for all variables. E. characterized by the majority of cases at one end of the curve.

Communication & Mass Media