Sara is the marketing manager of a small HR consultancy firm. She is in the process of building a database to assist her company in its marketing efforts. Give five problems that can make the database less effective
What will be an ideal response?
1. Some situations are just not conducive to database management.
2. Building and maintaining a customer database requires a large, well-placed investment in computer hardware, database software, analytical programs, communication links, and skilled staff.
3. It may be difficult to get everyone in the company to be customer oriented and use the available information.
4. Not all customers want a relationship with the company.
5. The assumptions behind CRM may not always hold true.
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To emphasize different quantities or ideas, use visual choices that
A) are formal. B) create parallelism. C) are simple. D) follow rules of convention. E) contrast.
Which of the following choices correctly depicts whether discounted cash flows are used by the method noted when evaluating long-term investments? Net Present ValueInternal Rate of ReturnAccounting Rate of ReturnA.NoNoYesB.YesNoYesC.YesNoNoD.YesYesNoE.YesYesYes
A. Choice A B. Choice B C. Choice C D. Choice D E. Choice E
The European Commission has given exemptions in all of the following areas except: A) exclusive purchasing agreements
B) patent license agreements. C) motor vehicle distribution agreements. D) merger agreements.
Which of the following messages represents a potential communication error?
A. "Buy one, get one free!" B. "Once in-a-lifetime offer!" C. "Great part-time job opportunity; transportation required." D. "Can't read? Let us help. Free literacy classes." E. "Two bottled waters for $3.00 or $1.75 a piece."