Based on what you know about what types of messages (i.e., in terms of content, format, and delivery) are more likely to produce changes of opinion, what strategy would you pursue in your campaign ads if you were a politician running for office?

Question

What will be an ideal response?

Answer 1

An ideal response will:
1, Explain how different types of messages can effect changes in public opinion, and that one argument about the media's effect on public opinion is that scholars have not found any effect because they have not been looking in the right places.
2, Discuss how, if running for office, an effective strategy would include several components, such as targeting ads to citizens who have moderate levels of attentiveness and moderately strong political predispositions, as they are the most likely to be receptive to a media message.
3, Explain why using microtargeting to direct specific content to narrow demographics—as opposed to a shotgun method in which you advertise as much and as broadly as your budget allows—would be a more effective way to deliver a political message.
4, Explain why you would want "loud" ads with dramatic visuals, as they are more likely to engage, be remembered by, and influence citizens.
5, Provide a clear and concise conclusion.