According to your text, public relations is which of the following?

A. a marketing function
B. a manufacturing function
C. an advertising function
D. a management function


D. a management function

Communication & Mass Media

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Which of the following is a question that event planners must ask?

A) What is the purpose of the event? B) How many people will attend? C) Who will attend? D) Who will speak? E) all of the above

Communication & Mass Media

Which of the following is a good example of "cause-related" marketing?

A) distribution of writing pads to school children B) distribution of a country-western music tour C) allocating a percentage of sales to restore the Statue of Liberty D) a 10-city tour by the company president E) none of the above

Communication & Mass Media

Introductions and conclusions do not need to be as carefully

planned out as the body of the speech. Indicate whether the statement is true or false

Communication & Mass Media

Briefly explain any two characteristics of informative speaking.

What will be an ideal response?

Communication & Mass Media