Adopting a consumer-oriented marketing philosophy is most consistent with
A. quickly gaining highly profitable market returns.
B. achieving long-term success in many areas, not just marketing.
C. the revenue stabilizing effect of large market shares.
D. focusing on the single most profitable consumer segment.
Answer: B
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For marketers, the term market refers to which of the following?
A) a set of touch points such as store layouts and package designs B) a physical place where buyers and sellers gather C) a collection of buyers and sellers who transact over a particular product D) consumers and not businesses E) customer groups
This category of the business market often carries thousands of items in stock and employs sales forces to call on business customers. Who are they?
A. Resellers B. Producers C. Distributors D. Governments
Which of the following does the textbook give as an example of an off-price clothing store that has upgraded its appearance to become more customer-friendly and attractive?
a. J. C. Penney b. Wal-Mart c. Macy’s d. Dillard’s e. T. J. Maxx
Your father is about to retire, and he wants to buy an annuity that will provide him with $84,000 of income a year for 25 years, with the first payment coming immediately. The going rate on such annuities is 5.15%. How much would it cost him to buy the annuity today?
A. $1,471,632.01 B. $981,088.00 C. $1,348,996.01 D. $1,226,360.01 E. $1,508,422.81