Why might an advertiser prefer an junior poster over a 30-sheet poster?

What will be an ideal response?


Junior, or eight-sheet posters, are usually preferred over 30-sheet posters by grocery product manufactures and local advertisers. Because the space required for an eight-sheet poster often costs roughly half that of a 30-sheet poster and its production costs are significantly lower, it's also chosen to save money and for use in urban areas where it can reach both pedestrian and vehicular traffic. They are also great for advertising close to the point of purchase.

Business

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Revamped products make up the smallest percentage of new products but carry the most risk for the company introducing them.

Answer the following statement true (T) or false (F)

Business

Why would a firm ever forgo a positive NPV project? How can hedging help prevent this situation from arising?

What will be an ideal response?

Business

Lawes Corporation manufactures and sells a single product. The company uses units as the measure of activity in its budgets and performance reports. During July, the company budgeted for 5,000 units, but its actual level of activity was 5,050 units. The company has provided the following data concerning the formulas to be used in its budgeting: Fixed element per monthVariable element per unitRevenue - $34.70      Direct labor$0 $6.00Direct materials 0  13.20Manufacturing overhead 31,000  1.90Selling and administrative expenses 20,300  0.10Total expenses$51,300 $21.20?The selling and administrative expenses in the planning budget for July would be closest to:

A. $20,500 B. $20,805 C. $20,800 D. $20,705

Business

When is customer registration recommended?

(a) When it will provide a benefit for the e-business. (b) When it will provide a benefit for the consumer. (c) When the company needs more traffic on its site. (d) When a company wants to enlarge its mailing list.

Business