The main function of a promotional strategy is to:
A. convince the target customers that a firm's products offer competitive advantages over those of its competition
B. find a niche in the marketplace for the firm and its products
C. provide the firm with research information about the success of its marketing effort
D. create efficient distribution channels
E. guarantee control over the length of the stages of the product life cycle
Answer: A
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According to professional auditing standards, which of the following best represents a type of fraudulent financial reporting?
a. Management accrues a liability and discloses the possible outcome of a lawsuit prior to settling the matter. b. Management reclassifies a negative cash balance by decreasing cash and increasing a current liability. c. Management discloses its failure to meet loan covenants but states that a waiver has been received. d. Management intentionally excludes a subsidiary from its consolidated results that it controls significantly.
The declaration of dividends is solely the decision of the corporation's stockholders
Indicate whether the statement is true or false
A speech in which you enumerated and discussed, in turn, key aspects of the idea would be following a ______ order.
a. topical b. spatial c. cause and effect d. chronological
Genetic testing services like 23andMe offer DNA analysis based on a saliva sample submitted by mail. What need is 23andMe addressing in their CVP?
a. a lack of time b. a lack of skill c. a lack of access d. a lack of money