The horn effect occurs when you make negative attributions about someone for whom you have already formed a negative Gestalt.

a. true
b. false


a. true

Communication & Mass Media

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The most engaging presenters of professional papers are those who speak extemporaneously

A. True B. False

Communication & Mass Media

Landon thinks that taking care of one's family is very

important. This is an example of a(n) a. value. b. behavior. c. belief. d. attitude.

Communication & Mass Media

What steps should a speaker take when organizing speech ideas?

What will be an ideal response?

Communication & Mass Media

If you quoted Nobel Prize-winning novelist Toni Morrison on recent developments in popular literature, you would be using ________ testimony.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media