What are prototypes? During which phase of the new-product-development process would a company develop prototypes?
What will be an ideal response?
A prototype is a physical version of a product that is often evaluated by prospective customers. Prototypes are made during the technical development stage just prior to test marketing.
You might also like to view...
Stockholders prefer to invest in preferred stock because
a. preferred stock confers preferred voting rights. b. preferred stock can always be converted to common stock if they desire. c. the dividends are generally increased each year. d. the dividends are paid on preferred stock before they are paid on common stock.
The researcher should remember that the rule is, "Tell it like it is," when writing the objective section of the marketing research report
Indicate whether the statement is true or false
____ occurs when a manager deliberately underestimates revenues or overestimates costs
A) Goal congruence B) Pseudoparticipation C) Budgetary slack D) Setting standards too high E) None of these
Over the period 2000 through 2006, the average annual return on Treasury bills was about 3%
Indicate whether the statement is true or false