Name the three major players (or elements) of the book business.

What will be an ideal response?


Publishers, authors, and booksellers.

Communication & Mass Media

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To gain awareness athletes must totally focus their attention:

a. on the task (page 179 left) b. on success c. on the outcome d. on mistakes

Communication & Mass Media

Specific words are often concrete words, which appeal to

A) the more educated in the audience. B) one of our five senses. C) our memorable ideas. D) the most prominent listener qualities.

Communication & Mass Media

Which statement is an example of social proof?

A. "The Earth's climate is changing." B. "Many people use their cell phones in public." C. "Rap is the most influential genre of music." D. "Studies show that it is important not to wash your hair every day."

Communication & Mass Media

Aristotle referred to ethos, or character, as a. the least important means of persuasion

b. second only to emotion in persuasion. c. the most potent means of persuasion. d. powerful, but not influential.

Communication & Mass Media