Which type of advertising scheduling would you recommend for your university, and why?
What will be an ideal response?
Answers may vary, but almost all universities have specific times when applicants are sought. In addition, universities also want to remain visible in the marketplace. Given these facts and the lead time it takes to admit and process new students, most universities would use a pulsing advertising schedule with peak advertising one to two months before application deadlines.
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Which of the following is NOT an example of intangible property?
A) a computer B) accounts receivable C) trade secret D) copyright E) patent
Identify a true statement about the Credit Card Accountability, Responsibility and Disclosure (CARD) Act of 2009.
A. It prohibits the issuance of credit cards to anyone under the age of 21. B. It created the Consumer Financial Protection Bureau. C. Itprohibits issuers from raising interest rates on existing balances unless the borrower is more than 60 days late in making required payments. D. It established the Securities and Exchange Commission to ensure that credit card issuers give a 45-day notice before making significant changes to credit agreements.
Failure by a promissory notes' maker to pay the amount due at maturity is known as:
A. Discounting a note. B. Dishonoring a note. C. Protesting a note. D. Depreciating a note. E. Closing a note.
A business uses a credit to record:
A. A decrease in a revenue account. B. A decrease in a capital account. C. An increase in an expense account. D. A decrease in an asset account. E. A decrease in an unearned revenue account.