Which statement best characterizes the ideal relationship between marketing and public relations?

A) The two are completely different disciplines, and share no common interests.
B) The two are nearly identical, and can be practiced together.
C) Advertising is best suited to work alongside marketing.
D) Public relations is a distinct discipline, and must be practiced separately.
E) None of the above.


Answer: D

Communication & Mass Media

You might also like to view...

According to the textbook, the delivery style that is appropriate to most circumstances is

________. A) manuscript speaking B) memorized speaking C) extemporaneous speaking D) impromptu speaking

Communication & Mass Media

What are chemical secretions that attract animals for mates?

a. perfumes b. colognes c. faramonical devices d. olfactory scents e. pheromones

Communication & Mass Media

Symbols are defined as:

a) involuntary expressions of present emotion. b) voluntary expressions that stand for or represent something else. c) meanings or interpretations people assign to an event. d) a low correspondence between the sender and receiver.

Communication & Mass Media

When adapting technical information to an audience that has a predisposition toward the speaker, the presenter should:

a) focus on attention getters in the introduction. b) acknowledge that the audience is required to attend. c) use colorful visual aids, examples, and delivery. d) build credibility prior to the presentation.

Communication & Mass Media