Products such as very expensive wristwatches are distributed using _____ distribution.
A. exclusive
B. patterned
C. selective
D. intentional
E. intensive
Answer: A
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The difference between the company's performance index and its cost of purchase index gives us the ________
A) market share index B) share potential index C) customer value index D) profitability index E) market development index
On the balance sheet, liabilities are generally classified as
A) current or long-term. B) legal or nonlegal. C) material or immaterial. D) probable or estimated.
Considerations in selecting a type of service delivery system include ______.
a. improving the efficiency of the production process b. the opportunity for exploiting customers c. the possibility for circumventing government regulations d. the possibility for receiving a waiver of applicable government regulations
Better performance of our market-directed macro-marketing system may require
A. less business responsibility-because consumers already determine whether a firm will succeed or fail. B. newer and tougher laws, because the present laws don't do enough to protect competing firms from each other. C. less emphasis on consumer privacy. D. more consumer responsibility. E. None of these answers is correct.