Buying ad space in regional editions of national magazines
A. diminishes the value of pass-along readership.
B. can reduce an advertiser's cost per thousand for reaching desired audiences.
C. can eradicate the problem of clutter.
D. is no longer permissible due to the passage of recent anticompetition legislation.
E. creates overlapping subscription data.
Answer: B
You might also like to view...
Personal interviews can be used to collect large amounts of information at a low cost per respondent
Indicate whether the statement is true or false
When communicating bad news to an employee, you should
A) Write an e-mail. B) Have a face-to-face meeting. C) First consider which channel is most appropriate. D) Write a memo.
A product may be a good or a service but not an idea.
Answer the following statement true (T) or false (F)
Sarah contributes $25,000 to a church. Sarah's marginal tax rate is 35% while her average tax rate is 25%. After considering her tax savings, Sarah's contribution costs
A. $18,750. B. $8,750. C. $6,250. D. $16,250.