Which of the following communication tools can be used to build brand awareness?
A) Social media
B) Writing
C) Listening
D) Presence
E) Speaking
Answer: A
Explanation: A) Effective communication through social media—such as blogs, Facebook, and Twitter—improves employee satisfaction and builds brand awareness to reach more customers.
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GSPs (Global Strategic Partnerships) are attractive for several reasons which do not include:
A) sharing high product development costs. B) sharing technological developments. C) securing access to national and regional markets. D) continuous transfer of technology between partners. E) focus on a single national market or a specific problem.
Milton-Normand Inc. obtains a return of 13.5% from total invested capital of $790.6 million. Calculate the net profit it generates
A) $325.3 million B) $159 million C) $84.7 million D) $233.5 million E) $106.7 million
Which of the following statements is not an objective of discriminant analysis?
A) examination of whether significant differences exist among the groups, in terms of the criterion variables B) determination of which predictor variables contribute to most of the intergroup differences C) classification of cases to one of the groups based on the values of the predictor variables D) evaluation of the accuracy of classification
Determining if pricing strategies are producing desired results falls under which stage of the management process?
A) Planning B) Performing C) Evaluating D) Communicating