Translation exposure may also be called ________ exposure
A) transaction
B) operating
C) accounting
D) currency
Answer: C
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Which of the following is true of market-penetration pricing?
A) It should be used when the product's quality and image support a high price. B) It involves setting a high price for a new product to appeal to the elite in society. C) It results in drawing in large numbers of buyers quickly, winning a large market share. D) It is best used in conjunction with a market-skimming pricing strategy. E) It results in the company making fewer and less profitable sales.
Which of the following describes a reason why integrated marketing communications have not been the norm in many companies?
A. Various parts of the company are responsible for different aspects of communication B. Communication autonomy often leads to employee ambiguity C. Employees circumvent interactive communication norms D. The servicescape is designed to impede external communication E. Customer empowerment is short term
No-fault automobile liability insurance bars injured parties from suing the party at fault for ordinary claims
Indicate whether the statement is true or false
Several states have recently enacted legislation to permit casino gambling on river boats docked in their states. Gambling is permitted only while the boats are traveling in the rivers surrounding or inside the states. One governor issued the following statement: "It wouldn't matter how many gaming statutes are passed or how many legislatures passed them, the fact of the matter is that commercial
gambling is wrong." This governor's views: A) indicate that he follows the power law theory. B) indicate that he follows the natural law theory. C) indicate that he follows the justice law theory. D) indicate that he follows the probability law theory.