When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using a different advertising message to see whether its sales would increase. The new advertising message is the ________ in this marketing experiment.
A. dependent variable
B. independent variable
C. constraint
D. error variable
E. extraneous variable
Answer: B
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A correlation coefficient of -1.0 between two sets of numbers indicates
A. that when one set of numbers goes up, so does the other set. B. a positive correlation between the two sets. C. an indefinite relationship between the two sets. D. a complete lack of any correlation between the two sets. E. that when one set of numbers goes up, the other set goes down.
Why would companies want to use digital signatures when conducting e-business?
A. They are cheap. B. They can authenticate the document sender and maintain data integrity. C. They are always the same so it can be verified easily. D. They are more convenient than requiring a real signature.
StatPro Corporation is a manufacturer of a versatile statistical calculator. The following information is a summary of defective and returned units for the previous year. Total defective units 1,000 Number of units reworked 750 Number of customer units returned 150 Profit for a good unit $40 Profit for a defective unit $25 Cost to rework a defective unit $10 Cost of a returned unit $15 Total
prevention cost $10,000 Total appraisal cost $5,000 Refer to StatPro Corporation. The profit lost by selling defective units not reworked is a. $25,000. b. $15,000. c. $18,750. d. $3,750.
The Crestar Company reported net income of $112,000 on 20,000 average outstanding common shares. Preferred dividends total $12,000. On the most recent trading day, the preferred shares sold at $50 and the common shares sold at $95. What is this company's current price-earnings ratio?
A. 20 B. 17 C. 19 D. None of these answers is correct.