The objective of a competitive strategy is to
A. lend greater detail to the company's business model.
B. provide buyers superior value relative to the offerings of rival sellers in order to attain a competitive advantage.
C. establish a competitively powerful value chain.
D. grow revenues at a faster annual rate than rivals are able to grow their revenues.
E. get the company into the best strategic group and then dominate it.
Answer: B
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