What kinds of organization engages in marketing?
A. only Fortune 5,000 companies
B. every organization regardless of the kind
C. only the organization has a profit motivation
D. only those that can afford to advertise
E. only very large and established for-profit organizations
Answer: B
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PQR Corporation is a sales-oriented firm that focuses on high sales. It does not take into account the customer's wants and needs, and instead concentrates on manufacturing products that will reap high profits. This attitude might lead to the firm's missing business opportunities because ______.
A. its narrow focus on manufacturing specific products does not meet customer needs and wants for a wider range of products B. it focuses on providing value and benefits to its customers instead of meeting company objectives C. it emphasizesenhancing individuals' and society's long-term best interests D. it concentrates on relationship building, empowerment, and teamwork
The four financial statements prepared by a business bear no relationship to each other.
Answer the following statement true (T) or false (F)
Cannibalization occurs when existing products take sales away from new products the firm is trying to promote.
Answer the following statement true (T) or false (F)
Holding other factors constant, which of the following would increase the size of the U.S. current account deficit?
A) Sales of U.S. farm products in Europe B) Visits by European tourists to the United States C) Increasing travel by American college students in Europe D) Both A and B of the above