The rapid growth of database marketing technologies has lured many businesses down a side road where technology is seen as the solution instead of a tool for building a solution Without a solid commitment to serving individual customer needs, these businesses can fall into a ________.
A) reverse marketing trap
B) technology trap
C) customization trap
D) downward spiral
E) price trap
B
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Which of the following is an example of a service that involves continuous delivery without a formal relationship?
a. Police protection b. Movie theater c. Restaurant d. Banking e. Insurance
Malko Enterprises' bonds currently sell for $1,020. They have a 6-year maturity, an annual coupon of $75, and a par value of $1,000. What is their current yield?
A. 6.91% B. 6.62% C. 8.46% D. 6.40% E. 7.35%
Wilson was employed at the federal HUD office in Kansas City. HUD made the decision to close down the office. For nearly two years, there was very little work to do in the office. Wilson worked on closing the office, but for two years had a great deal
of free time on the job. As a result, Wilson devoted much of his work time to building up his business called "The Woodworks." He had HUD secretaries type his business plan and other documents. He was charged with conversion of government services. Wilson claims he used government resources only when no other tasks were assigned. Should he be convicted?
Does health insurance involve pure risk or speculative risk for the insured? Explain
What will be an ideal response?