Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?
A) advertising
B) personal selling
C) direct marketing
D) public relations
E) sales promotion
C
You might also like to view...
Best Deals, Inc. has 13 units in ending merchandise inventory on December 31. The units were purchased in November for $155 each. The price lists from suppliers indicate the current replacement cost of the item to be $161 each What would be the amount reported as Merchandise Inventory on the balance sheet?
A) $2,015 B) $4,108 C) $316 D) $2,093
According to the family life cycle, all of the following are identified as stages in consumer buying behavior except
a. nest building. b. courting. c. family traditions. d. sole survivor.
Electronic ____ transfer has become popular for paying bills and receiving paychecks.
A. funds B. money C. cash D. financial
The mean is affected by extreme values but the median is not
Indicate whether the statement is true or false