Answer the following statement(s) true (T) or false (F)

1. An e-blast is considered a stand-alone publication.
2. Fewer organizations maintain comprehensive print material about their work.
3. A building exterior may be considered a form of collateral material.
4. Campaign objectives and strategies should clearly support tactics.
5. Simultaneous tactics can be used to support a strategy.


1. true
2. true
3. true
4. false
5. true

Communication & Mass Media

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The most important difference between humans and other animals concerning the use of language is that only humans can use ______.

a. language to escape the “here-and-now” b. words to refer to things outside themselves c. symbolic forms of communication d. all of these

Communication & Mass Media

Kevin wanted his grandmother to know how much he appreciated the money she gave him for his birthday

He gave her a big hug, and said with enthusiasm, "Thanks Gram; I really can use this!" Kevin's voice and hug are examples of which function of nonverbal behavior? a. Repeat b. Complement c. Substitute d. Regulate

Communication & Mass Media

Women frequently use nonverbal communication to invite others into conversation-looking at someone who hasn't spoken, smiling when a new person sits down in a group

Indicate whether the statement is true or false

Communication & Mass Media

The Chinese media system is a hybrid of both the U.S. and British systems.

Answer the following statement true (T) or false (F)

Communication & Mass Media