Explain the distinction between marketing and engagement as approaches to communication The engagement approach to audience involves __________.
A. a two-way process
B. demographics only
C. self-risk
D. both a two-way process and self-risk
E. none of these choices
Answer: D
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The chairman of Essar Steels, who is a devout Jain, wants to help medical researchers come up with a cure for Lou Gehrig's disease as she lost her brother to the disease at a very young age. Taking what step would best suit her needs, and why?
a) She should set up a foundation; as she can start it with her own money and the earnings from the investments made with that money can go to promising research projects such as grants b) She should create a religious group; as that would spread the message of Jainism, and she can also give charity to the research projects under the same banner c) She should set up a trade group; as organizations involved in the same research can come under one umbrella and benefit from each other's knowledge d) She should set up a professional association; as different researchers in the same field can come under one umbrella and benefit from each other's progress.
This group is sensitive to cues that may indicate impatience.
A. Time-oriented listeners B. Action-oriented listeners C. Content-oriented listeners D. People-oriented listeners
Which is true regarding illness and disability in the family?
a. Illness and disability are experienced by every family at some point b. How we categorize and respond to illness and disability is an issue of socialization c. The meanings of illnesses and disabilities are negotiated through communication d. All of the above e. None of the above
Quinton almost always backs down from any conflict. His friends call him a human doormat because he lets other people walk all over him. Quinton's conflict style can best be described as __________.
A. avoiding B. accommodating C. compromising D. collaborating