A larger unit volume allows for production and purchasing economies that lower the per-unit manufacturing cost of a product, thereby creating a scope effect
Indicate whether the statement is true or false
FALSE
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Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?
A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. D) The percentage-of-sales method encourages experimentation with countercyclical communication or aggressive spending. E) The percentage-of-sales method encourages building the communication budget by determining what each product and territory deserves.
SEM is distinguished by the explaining of the covariance among the measured items or
observed variables. Indicate whether the statement is true or false
The design of service processes is challenging because it involves a trade-off between ______.
A. customer expectations and product price B. service provider expectations for profits and costs C. customers’ expectations and service providers’ desire for efficiency D. product price and delivery time
When multiple materials are used, the difference between the total quantity and the standard quantity of output when a nonstandard mix of materials is used is known as the _________________________ variance
Fill in the blank(s) with correct word