Answer the following statement(s) true (T) or false (F)
1. Broadcast writers often use the acronym KISS as a guiding principle for their work.
2. Complex writing is important in broadcast.
3. A script written for the ear should appeal to the senses.
4.The biggest difference between writing for print-based products and writing for broadcast is not in how the material is received.
5.Broadcast writing structure isn’t exactly conversational.
1.true
2.false
3.true
4.false
5.true
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A. an editor overseeing an entire team of reporters B. an advertiser with a vested interest in increasing audience sizes C. a beat reporter focused on a single topic D. a casual news consumer with a broad range of interests
Berger and Calabrese's theory claims that we are motivated to reduce uncertainty in our world and therefore strive to understand or predict other people's attitudes and behaviors.
a. True b. False
Briefly explain the following statement: "Public speaking is a form of power and therefore carries with it heavy ethical responsibilities."
What will be an ideal response?
The process by which a researcher creates a text from the larger work is called
a. unitizing b. textualization c. sampling d. transcribing