A common method of evaluating a firm's financial ratios is to compare the current values of the
firm's ratios to its own ratios from prior periods. This is referred to as trend analysis.
Indicate whether the statement is true or false
TRUE
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In the spring and summer of 2007, the media focused on the issue of children's toys, imported from developing nations, containing lead at levels that exceeded Canadian and American standards. Several commentators spoke to the need to develop worldwide standards for product safety. This is an example of:
A) social globalization B) economic globalization C) cultural globalization D) political globalization E) transnational globalization
Brands increase information search costs
Indicate whether the statement is true or false
The Wall Street Journal wanted information on the personality profiles of its readers and nonreaders? Which of the steps below does not belong in the process used by the Wall Street Journal to obtain the needed information?
A) Each respondent was given a several cards, each listing one personality characteristic. B) Respondents are asked to sort cards and to rank order the personality characteristics. C) Use interval scale data to examine differences in the personality characteristics of readers and nonreaders and relate them to marketing strategy variables. D) All of the above statements belong in the process.
Under securitization, a company sells its receivables in batches at a discount
Indicate whether the statement is true or false