According to the marketing concept, an organization should try to
A. ?consider short-run objectives and cash flow needs before developing new products.
B. ?define its business as "making a product."
C. ?provide products that satisfy customers' needs and allow the organization to achieve its goals.
D. ?put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel.
E. ?view selling activities as the major means of increasing profits.
Answer: C
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