Most people already know that Tums, a popular antacid, contains calcium. Today, ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium. The new promotion involves changing consumers' attitudes toward Tums by
A. adding a new attribute.
B. changing the perceived importance of a specific attribute.
C. reducing the perceived risk.
D. providing stimulus generalization to prospective buyers.
E. changing beliefs about the extent to which Tums has a specific attribute.
Answer: B
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