If the ratio between current and potential levels of market demand is close to one, what can you infer about the industry's market-penetration index and the growth potential of the firms in the industry?
What will be an ideal response?
The industry has a high market-penetration index and there is a negligible growth potential for all the firms in the industry.
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A marketer using information for a company's database of customer information such as previous inquiries, transactions, and servers is using a(n) ________
A) house file B) PURL C) ROI D) outside list E) inside sale
Which of the following statements is true of accountants?
A) Accountants cannot be hired to perform nonaudit services. B) Accountants cannot be held liable by provisions of common law. C) Accountants can be held liable to clients but not to third parties. D) Accountants who lack certified public accountant (CPA) certification are called public accountants.
You must prepare your monthly business report for company stockholders and present your department's expected sales for the next three months. Which report format would be most appropriate?
A) ?Letter format B) ?Memo or e-mail format C) ?Manuscript format D) ?Preprinted form
The accounting records of Omar Corporation contained the following information for last year: BeginningEndingDirect materials inventory$9,000 $7,000 Work in process inventory$17,000 $31,000 Finished goods inventory$10,000 $15,000 Manufacturing Costs IncurredDirect materials used$72,000Overhead applied$24,000Direct labor cost (10,000 hours)$80,000Depreciation$10,000Rent$12,000Taxes$8,000Unadjusted cost of goods sold (does not includeoverapplied or underapplied overhead)$157,000 Selling, General, andAdministrative Costs IncurredAdvertising$35,000 Rent$20,000 Clerical$25,000 The amount of direct material purchased during the year was:
A. $65,000 B. $66,000 C. $74,000 D. $70,000