Identify and describe the differences among the three value propositions discussed in the text
What will be an ideal response?
The all benefits value proposition consists of all the benefits customers receive from a market offering. The favorable points-of-difference value proposition consists of the favorable points-of-difference a market offering has relative to the next-best alternative. The resonating focus value proposition consists of one or two points-of-difference whose improvement will deliver the greatest value to the customer for the foreseeable future.
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Which of the following statements is true about a monetize-cash-flow defensive strategy?
A) It operates with minimal marketing resources. B) It is used when an optimize position strategy is viable. C) It allows a business to exit a market quickly. D) It is used by a business to exit the market slowly. E) It aims to extract the maximum long-run cash flow from the market.
Which of the components on Blake and Mouton’s Leadership Grid has high concern for both interpersonal relationships and task accomplishment?
A. team B. country club C. impoverished D. middle of the road
The High-Low method is used to separate direct cost from indirect cost
Indicate whether the statement is true or false
Companies should familiarize all supervisors with company policies and provide a(n) ________ to use when conducting dismissals.
A. copy of the collective-bargaining agreement B. employer protection agreement C. termination checklist D. security guard