A continuous campaign schedule of advertising:
A) involves continuous advertising with bursts of higher intensity
B) involves advertising during certain times of the year with no advertising at other times
C) is level throughout the year
D) involves alternating levels of advertising from high to low amounts
C
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Which of the following could result from the use of euphemisms?
A) Euphemisms often convey disrespect or rudeness. B) Negative news is conveyed in a negative way. C) There is a risk that the truth might be obscured. D) Euphemisms can trigger negative connotations. E) Euphemisms usually offend the listener.
In the sequence of reactions to a crisis, which is the most dangerous time in which to attempt to solve a fraud?
a. Denial b. Anger c. Depression d. Rationalization
Which of the following is not an ethical issue of concern to the researcher?
A) disguising the purpose of the research and the use of deceptive procedures B) videotaping and recording the proceedings C) comfort level of the respondents D) none of the above
The results section is normally the longest part of the report and may comprise several chapters
Indicate whether the statement is true or false