During off-season, the Rues Hotel offers a 25 percent discount on its rooms to attract guests. The Rues Hotel is demonstrating the ______.
A. power of yield management systems
B. advantage of markup pricing
C. relationship between price and quality
D. use of price as a promotional tool
Answer: D
You might also like to view...
Which is associated with guerilla marketing rather than traditional marketing?
A) measure success by sales B) grows by adding customers C) grows through existing customers and referrals D) aims messages at large groups
A corporation probably does not know who owns its registered bonds
Indicate whether the statement is true or false
Stockett, Inc has prepared its third quarter budget and provided the following data
Jul Aug Sep Cash collections $50,000 $39,700 $47,600 Cash payments: Purchases of direct materials 30,000 22,000 18,000 Operating expenses 12,300 8,700 11,700 Capital expenditures 13,000 24,400 0 The cash balance on June 30 is projected to be $4,500. The company has to maintain a minimum cash balance of $5,000 and is authorized to borrow at the end of each month to make up any shortfalls. It may borrow in increments of $5,000 and has to pay interest every month at an annual rate of 4%. All financing transactions are assumed to take place at the end of the month. The loan balance should be repaid in increments of $5,000 whenever there is surplus cash. How much will the company have to borrow at the end of August? A) $15,000 B) $5,000 C) $10,000 D) $20,000
A product liability action may be based on warranty theories.
Answer the following statement true (T) or false (F)