How can the size of a company affect the choice of marketing channels?
What will be an ideal response?
Generally, larger firms will be less likely to use supply chain intermediaries. In doing so, they will gain efficiencies and control, and they will likely save money.
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Norton has determined that along the share-development path, his business should perform at an 85% level of product awareness, 76% in product preference, 68% in product availability, and 92% in rate of purchase
If the share potential index for Norton's business is 25%, at what level of purchase intentions should his business perform? A) 55% B) 97% C) 83% D) 74% E) 62%
Bribery is most likely to occur when
A. industries are high-tech in nature. B. industries experience little competition. C. the country has reached a high level of economic development. D. industries operate in an oligarchic competitive environment. E. industries experience intense competition.
Use Scenario 11.2 to answer this question. How many additional units of D are needed to produce seven end items?
A) 40 B) 46 C) 68 D) 54
You plan to invest in securities that pay 11.2%, compounded annually. If you invest $5,000 today, how many years will it take for your investment to grow to $9,140.20?
A. 6.36 B. 5.63 C. 4.60 D. 5.85 E. 5.68