McDonald's initial target customers were children. But research proved that adults consume
more burgers than children do, so McDonald's decided to go after two new groups of target
customers: teenagers and adults.
They unveiled new ad campaigns that were much slicker and
sophisticated than previous ones, while at the same time promising potential new customers a
burger for adults called an "Arch Deluxe," a burger not much different from previous ones. The
strategy used here by McDonald's is ________.
A) increasing purchase frequency B) expanding to a new class of buyers
C) targeting a competitor's customers D) increasing purchase amount
B
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Below is information for Toronto Imports Corp for 2015 and 2016: Bonds payable, December 31, 2015 $500,000 Bonds payable, December 31, 2016 800,000 Loss on bond retirement—2016 15,000 Interest expense on bonds—2016 45,000 At the end of 2016, Toronto issued bonds at par value for $800,000 cash. The proceeds from these bonds were used to retire the $500,000 bond issue outstanding at the end of
2015 (before their maturity date). All interest expense was paid in cash during 2016. The following statements describe how Toronto reported the cash flow effects of the items described above on its 2016 statement of cash flows. The indirect method is used to prepare the operating activities section. Which of the following has been reported incorrectly by Toronto? a. Proceeds of $800,000 from the issuance of bonds were reported as a cash inflow in the financing activities section. b. The loss on bond retirement of $15,000 was added to net income in the operating activities section. c. Payments of $560,000 were reported as a cash outflow in the investing activities section. d. Interest expense of $45,000 was not reported separately because it is included in net income in the operating activities section.
Name four input controls and describe what they test?
In general, new firms, growing firms, and firms perceived as growth firms will have a relatively low percentage of earnings retained
Indicate whether the statement is true or false
A destination contract requires the seller to ship the goods to the buyer via a common carrier
Indicate whether the statement is true or false