Emotional positioning is different than functional positioning in that
a. Emotional positioning is less powerful than functional positioning
b. Emotional positioning focuses how customers use a product or service, whereas
functional positioning focuses on price
c. Emotional positioning focuses on desired experiences and feelings of customers when
using a product or service, where functional positioning focuses on performance at
different levels of price
d. None of the above
c. Emotional positioning focuses on desired experiences and feelings of customers when
using a product or service, where functional positioning focuses on performance at
different levels of price
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Mention the steps undertaken using the analog approach.
What will be an ideal response?
Which of the following is an approach to help the buyer choose the best alternative under a set of constraints?
A. factor rating method B. analytic hierarchy process (AHP) C. optimization methods D. sourcing algorithm
Which of the following is a feature of cumulative preferred stock?
A) Dividends in arrears are paid to both preferred and common stockholders. B) Dividends in arrears are paid to preferred stockholders whenever a dividend is declared by the corporation. C) Dividends accumulate and must be paid each year. D) Dividends in arrears are paid to common stockholders.
Which of the following allow users to arrange data in any way they choose?
A) pivot tables B) parameter queries C) natural language queries D) indirect manipulation interface