To be successful in the use of social media, a firm must be _____
A) creative
B) strategic
C) flexible
D) daring
E) open-minded
Answer: B
Explanation: B) Businesses use social media more strategically than individuals do and have invested significant resources in researching how to use social media to communicate effectively with customers.
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______ theory asserts that our points of view arise from the social groups we belong to and influence how we socially construct the world.
a. Social learning b. Standpoint c. Selective exposure d. Looking-glass self
Factors such as room design, lighting, smell, and seating arrangement influence ______.
a. kinesics b. proxemics c. environment d. physical appearance
In the absence of any agreement between partners, profits and losses must be shared
a. equally; b. according to the investments of the partners; c. on the basis of the salaries of the partners; d. in accordance with the Uniform Partnership Act; e. according to the number of partners
Which of the following is the narrowest strategy?
A) undifferentiated targeting B) customized marketing C) differentiated targeting D) concentrated targeting E) mass marketing