Direct Sales Corporation sells products to consumers over the phone, through the mail, and online. Under the Federal Trade Commission's Mail or Telephone Order Merchandise Rule, the firm may be liable for failing to
A) ship orders within the time promised in its ads.
B) notify consumers when orders cannot be shipped on time.
C) issue a refund within a specified time when a buyer cancels an order.
D) all of the choices.
Answer: D
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Combining all the products offered by a company is called the product ________.
A. profile B. standardization C. line D. mix E. function
When Dr. Horton checked in at the Ritz-Carlton, it was 3 a.m. He had been traveling for over 12 hours and was exhausted. His suit, which he needed for a speech that morning, looked like he had slept in it. Karen, the night clerk, offered to find a 24-hour dry cleaner and have the suit cleaned while Dr. Horton got a few hours of sleep. Karen's actions are an example of
A. empowerment of employees to meet customers' needs. B. procedural fairness. C. specific service standards. D. the variability associated with service quality performance. E. public relations to increase puffery.
Compare and contrast lending and ownership investments
What will be an ideal response?
There are two dimensions to a firm's product mix: volume and breadth.
Answer the following statement true (T) or false (F)