List and explain the keys identified in the Heyman-Berger study regarding public relations career success

Question

What will be an ideal response?

Answer 1

1. Diversity of experience. Most of the respondents said, accumulation of experiences over time shaped the tipping point in their success.
2. Performance. Respondents also defined this in terms of results. Results came from being creative, taking risks and challenging even senior people in their organization
3. Communications skills. This included everything from entry-level technical skills of writing, editing and designing, to advocacy skills at a more sophisticated level.
4. Relationship building. To respondents, this meant it's not what you know but who you know that counts, both internally and externally.
5. Proactivity and passion. If aspiring professionals want to enjoy success, they need to be go-getters, self-starters, risk-takers, opportunity-seekers with boundless energy, and great curiosity. Additionally, they need to be passionately committed to the practice.
6. Teamliness. This refers to recognition that accomplishing tasks depends not just on individual effort but also on being cognizant of and working for goals of the groups in the organization and the work unit.
7. Intangibles. This includes cultural fit, likability, personality, presence, and chemistry. Nearly 90 percent of the respondents indicated that having positive personal character traits is the single most desired characteristic among job candidates.