Which aspect of the business model is most affected by the recent advent of such companies as Fresh Now, M Tailor, Blue Apron, or Starbuck’s Reserve?
A. Key customer.
B. Value Proposition.
C. Capabilities.
D. Environment.
B. Value Proposition.
Explanation:
Millennials want to be involved in the design and delivery of the product as an experience. This requires alteration of the traditional value proposition which related solely to the product. Increasingly, the experience of acquiring the product is important.
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