The BCG matrix is a useful approach to evaluate current businesses. Describe a tool that you could use at a firm to decide how to make growth happen
What will be an ideal response?
The product-market growth matrix is a useful device for analyzing different growth strategies. There are four strategies available to companies: market penetration, market development, product development, and diversification. Market penetration entails making more sales to current customers without changing products. Market development involves identifying and developing new markets for a company's products. New markets include demographic groups and geographic regions, among others. Companies can also consider product development, offering modified or new products to current markets. Diversifying companies might consider acquiring or starting new businesses unrelated to their core competencies.
You might also like to view...
Letters differ from email and memos in that they are
a. written to customers and others outside the company. b. less formal in tone and formatting. c. subject to less grammatical scrutiny. d. shorter and more condensed.
Eligibility for unemployment compensation requires that the ________ occur in a specific set of circumstances
a. disability b. unemployment c. idleness d. termination
Posting a notice of unfair practices in the workplace, issuing a cease and desist order, providing back pay for lost wages, reinstating dismissed workers, and issuing an order to bargain with the union are all examples of:
a. remedies the NLRB may impose on an employer that has committed an unfair labor practice b. remedies the NLRB may not impose on an employer that has committed an unfair labor practice c. remedies workers may impose on an employer that has committed an unfair labor practice d. remedies employers may impose on a union that has committed an unfair labor practice e. none of the other choices are correct
Which of the following is used to select data that is mutually exclusive?
A) check box B) text box C) text area D) radio button