Income is an example of a variable that uses the
a. ratio scale
b. interval scale
c. nominal scale
d. ordinal scale
A
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According to Porter's five forces model, in which of the following examples would rivalry be considered as a weak force affecting the market?
A. used car dealers B. packaged food manufacturers C. holiday tour agents D. insurance providers E. search engine designers
An end product is a(n) ______ whose demand is unrelated to the demand of any other product or item.
a. dependent demand item b. independent demand item c. variable demand item d. seasonal demand item
Saffie is a marketing consultant who specializes in small businesses. Her current client is very interested in estimating the costs for the coming year in order to find the breakeven point. Saffie knows this is an important financial statistic because below the breakeven point, the firm is operating
A. with fixed costs only. B. with minimal variable costs. C. with no revenue. D. with minimal profit. E. at a loss.
When working with the CAPM, which of the following factors can be determined with the most precision?
A. The market risk premium (RPM). B. The beta coefficient, bi, of a relatively safe stock. C. The most appropriate risk-free rate, rRF. D. The expected rate of return on the market, rM. E. The beta coefficient of "the market," which is the same as the beta of an average stock.