Why is developing a network often considered the most valuable source of information about jobs?


The majority of job openings are never advertised. Therefore, developing a network of contacts is often the most valuable source of information about jobs. A number of professional networking sites exist online. Today, LinkedIn is the most popular networking website for business professionals. Facebook plays the dual role of enabling personal as well as professional networking. Many entrepreneurs actively exploit social media, such as Facebook and Twitter to promote their businesses and services. These are just a few of the social networking opportunities available.
Your network could include current and past employers, guest speakers in your classes or at student organization meetings, business contacts you met while interning or participating in shadowing or over-the-shoulder experiences, professors, and so on. Let these individuals know the type of job you are seeking, and ask their advice for finding employment in today's competitive market.

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