Audience used to be understood as a collection of people in which everybody exhibited the same needs for information and entertainment. That means audience used to be viewed as:

a. a segment
b. a niche
c. a mass
d. demographics


c. a mass

Communication & Mass Media

You might also like to view...

As a high-level manager in his firm, Kenneth keeps tight control over his department by setting policy and making all decisions for his group. Everyone who works for Kenneth knows what to expect: he will specify exactly what he wants them to do and when he expects it done. In this setting, Kenneth can be described as a(n) __________ leader.

A. autocratic B. democratic C. transformational D. laissez-faire

Communication & Mass Media

_____ are body gestures that monitor, control, coordinate, or maintain the speaking of another individual

Fill in the blank with the appropriate word.

Communication & Mass Media

Correlation equals causation.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The second task of a public speaker is to _____

a. identify the audience b. understand the audience c. select your topic d. identify a specific purpose

Communication & Mass Media