A lawsuit a shareholder brings against an offending party on behalf of a corporation when the corporation itself fails to bring the lawsuit is known as a ________
A) notice of the shareholder
B) derivative action
C) class action suit
D) contract action
B
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Julie is developing a budget for her firm's IMC program. First she sets objectives. Then she chooses media, and finally she determines the cost for each product to be promoted. Julie is using the ________ method of establishing an IMC budget.
A. reach and frequency B. rule-of-thumb C. track and decode D. sender-receiver E. objective-and-task
Payments of royalties from drug sales by a pharmaceutical firm to the university where a researcher conducting studies has validated the firm's claims is a conflict of interest
Indicate whether the statement is true or false
The expected number of heads in 100 tosses of an unbiased coin is
a. 25 b. 50 c. 75 d. 100
Gladwell’s (2000) book, The Tipping Point, suggests ways of understanding organization change ______.
A. as contagious B. as small events can have large consequences C. both A and B D. neither A nor B