Which institutional network is believed to be as old as mankind?

a. Government
b. Religion
c. Social organizations
d. Education


b. Religion

Communication & Mass Media

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A speaker who demonstrates "How to tune a guitar" is demonstrating

a. how something is done b. how something happens c. how something works d. how something is made

Communication & Mass Media

An organization’s communication goals can bridge a gap between which one of the following?

a. target audiences and the communications goals the organization sets for them b. mission and vision, and campaign objectives and tactics c. desired accomplishments and those who can affect reaching those accomplishments d. an organization’s stakeholders and its audiences

Communication & Mass Media

Aristotle, a Greek rhetorician, argued that communication was most powerful when a speaker's character, or __________, was engaged in presenting truth.

A. ethos B. pathos C. logos D. kairos

Communication & Mass Media

Which of the following characterizes the positivist tradition?

a. a belief in objective reality and the use of qualitative data b. a belief in a subjective reality and the use of qualitative data c. a belief in an objective reality and quantitative data d. a belief in a subjective reality and quantitative data

Communication & Mass Media