Susan Lefferts' company advertises widely. Ms. Lefferts uses business reply cards attached to her company's magazine ads to build her company's database. In which of the following ways would Ms. Lefferts most likely use the database?
A) to deepen customer loyalty
B) to reactivate customer purchases
C) to avoid serious customer mistakes
D) to determine if up-selling is appropriate
E) to identify prospects
E
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When using the direct method, how is depreciation expense recorded on the statement of cash flows?
a. Operating activity b. Investing activity c. Financing activity d. Not reported on the statement of cash flows
When higher-level executives determine the budget amounts to be allocated for each department's advertising expenditures, a ________ approach is being used.
A. top-down B. marginal contribution C. Delphi D. focus group E. nominal group
Glick Company purchased oil rights on July 1, Year 1 for $2,400,000. A total of 200,000 barrels of oil are expected to be extracted over the assets life, and 30,000 barrels are extracted and sold in Year 1. Which of the following correctly summarizes the effect of the Year 1 depletion expense on the elements of the financial statements?
A. A decrease in assets of $300,000 B. A decrease in assets of $360,000 C. A decrease in stockholders' equity of $200,000 D. An increase in stockholders' equity of $400,000
When setting personal goals, which of the following is key to setting longer term goals?
a. Set unreasonably hard goals b. Setting shorter-term goals/objectives c. Focus solely on the longer term goal d. Don’t focus on short term rewards