Regarding company interactivity with customers:
A)
companies should avoid confusing customers with a broad variety of media.
B)
companies should look for every conceivable opportunity to interact.
C)
over-communicating–sending too many messages is a widespread problem.
D)
All of the above.
B
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Companies such as Razorfish, DoubleClick, and Engage Software use _____ to collect consumer data.
A. riskware B. malware C. middleware D. spyware
Which should be the correct formula in cell B7?
a) =((B2-B5)*(C2-C5)+(B3-B5)*(C3-C5)+(B4-B5)*(C4-C5))/(B6*C6*3)
b) =((B2-B6)*(C2-C6)+(B3-B6)*(C3-C6)+(B4-B6)*(C4-C6))/(B5*C5*3)
c) =(B2-B5)*(C2-C5)+(B3-B5)*(C3-C5)+(B4-B5)*(C4-C5)/B6*C6*3
d) =((B2-C2)*(B5-C5)+(B3-C3)*(B5-C5)+(B4-C4)*(B5-C5))/(B6*C6*3)
e) =((B2+B5)*(C2+C5)-(B3+B5)*(C3+C5)-(B4+B5)*(C4+C5))/(B6*C6*3)
Barclay Bikes manufactures and sells three distinct styles of bicycles: the Youth model sells for $300 and has a unit contribution margin of $105; the Adult model sells for $850 and has a unit contribution margin of $450; and the Recreational model sells for $1,000 and has a unit contribution margin of $500. The company's sales mix includes: 5 Youth models; 9 Adult models; and 6 Recreational models. If the firm's annual fixed costs total $6,500,000, calculate the firm's contribution margin per composite unit.
A. $7,575. B. $1,055. C. $1,500. D. $1,950. E. $1,255.
Scenario C: Tidewater, Inc., requires its job applicants to take a test that measures their vocabulary and numerical skills. For specific jobs, the company also requires its applicants to perform a sample of the job. Before implementing the tests, the management analyzes how well the test actually correlates and predicts job performance. When Tidewater needed to downsize, the company helped employees who were laid off to get placed in other organizations, and immediate supervisors talked to the employees about the reasons for their dismissal.The type of test that Tidewater utilizes to measure its job applicants' vocabulary and numerical skills is a(n) ________ test.
A. personality B. performance C. integrity D. concentration E. cognitive ability