A business leader gives a speech that is intended to gain the goodwill of the audience. It should be part _____ and part _____

a. entertainment; information
b. information; persuasion
c. ceremony; demonstration
d. fact; fiction


Answer: b

Communication & Mass Media

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Which type of visual aid do the authors recommend using with caution and only if it is the best clarify

and give impact to your ideas? A) handouts B) objects C) opaque projections D) photographs

Communication & Mass Media

What is the textbook term for those critical moments in a relationship that alter the relationship in some way?

A. conflict events B. decision points C. turning points D. life-altering events

Communication & Mass Media

Christophe's mother does not consider his long-time girlfriend part of the family because the two are not married. She is looking at the family unit through a _______ lens.

a.  role   b.  sociolegal   c.  biogenetic   d.  multigenerational

Communication & Mass Media

__________ terms require clarification because they have two or more equally correct meanings

(a) Vague (b) Technical (c) New (d) Equivocal

Communication & Mass Media