In addition to population and income, a variety of other factors must be considered to identify viable markets such as:
a. consumption patterns
b. infrastructure
c. urbanization
d. all of the above
D
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This chapter stressed the importance of data normalization when constructing a relational database. Why then is it important to de-normalize data in a data warehouse?
Rhodes, a college student, wants to purchase a motorcycle on credit from Landier Motors. He does not have sufficient income or the credit history to justify the extension of credit to him alone
Rhodes asks his father to cosign a note to Landier Motors, which he does. What kind of liability does Rhodes's father come under? A) secondary liability B) primary liability C) fringe liability D) warranty liability
The perception of reality of both the sender and the receiver of a message
a. is unimportant when communication is effective. b. will be identical if the message is transmitted well. c. is affected by the experiences and cultural attitudes of both people. d. all of the above.
Rapala VMC CorporationFinland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer. It developed its first fishing lure--a cigar-shaped minnow--in 1962. The annual market for fishing lures in terms of retail sales is approximately $600 million. Rapala VMC garnered one-third of that amount in 2008. New lures must be introduced each year in order to stay competitive in this industry. Like other lure manufacturers, Rapala focuses on two questions in developing and making new lures: Does it work, and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides. At the annual fishing industry trade show in 2008, Rapala unveiled the "dream lure for the 21st century."Refer to Rapala.
Because buyers of fishing lures want to have the newest, most technologically improved lure, most of Rapala's customers would more than likely fall into the _____ category of adopters. A. laggards B. prompt diffusers C. early adopters D. innovators E. early majority