Before choosing which trade show to attend, a marketer should first consider which of the following?
A) location of the show
B) type of press kit to create
C) buying potential of attendees
D) availability of sales personnel
E) seasonal marketing needs
C
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Which of the following is an example of a public relations and publicity communication platform?
A) lobbying B) company museums C) street activities D) company blogs E) incentive programs
All of the following are examples of legal liabilities except
A) notes payable. B) sales tax payable. C) sick pay payable (may be taken as time off). D) property taxes payable.
Companies are increasingly adopting high-commission plans to make sure that salespersons are motivated to build long-term relationships with customers
Indicate whether the statement is true or false
Residual income is used as a performance measure in
a. profit centers. b. cost centers. c. investment centers. d. revenue centers.